Futurum Group – Pre-Launch Status Report
This updated report reflects the current state of the Futurum Group multi-SKU engagement as of 10/2/2025. All video assets have now been delivered, and campaigns are set up and pending client approval. Infrastructure is complete, and all remaining dependencies are final approvals, pixel placement, and calendar confirmations.
The document tracks completed work, hours, and external hard costs. I have included a Gantt chart is included at the end for visual clarity of the timeline and dependencies.
Contracting & Setup Timeline
  • July 22–31, 2025: SOW finalized; business data captured for vendor onboarding.
  • Aug 1–5, 2025: Accounting setup completed; vendor profile confirmed.
  • Aug 6, 2025: First invoice issued (50% upfront per split invoicing).
  • Aug 15–Sept 10, 2025: Payment pending; launch activities limited to infrastructure procurement and warm-up prep.
  • Sept 10, 2025: Upfront payment received (QuickBooks); full-scale setup greenlit.
  • Aug 20–25, 2025: Domains and inboxes purchased; authentication and warm-up started Aug 25.
  • Aug 25, 2025: Onboarding start date (ECD immersion week begins).
SKU 1 – Techstrong (Webinars & Roundtables)
Creative & Art
✔ Immersion (Aug 25), ✔ messaging, ✔ demo video delivered.
Campaign Setup
✔ sequences loaded, ✔ campaigns configured, pending approval.
Infrastructure
✔ domains/inboxes live, AE calendar routing pending.
Intelligence
✔ ICP mapped, denylist approval pending.
Systems
✔ landing page live (Sept 18), pixel placement and calendar confirmation pending.
Landing Page: futurumgroup.com/Techstrong (Swipe Pages).
Blockers: Denylists + calendar confirmation + pixel placement.
People: Springbot: Marc Pickren, Raul Varela | Futurum: Jeremy Jones, Deb Schalm, Alan Shimel
Channel: Slack (asset approvals, denylists).
SKU 2 – Tech Field Day (Event Sponsorships)
Creative & Art
✔ Immersion (Aug 26), ✔ messaging, ✔ event video delivered.
Campaign Setup
✔ sequences loaded, ✔ campaigns configured, pending approval.
Infrastructure
✔ domains/inboxes live, community owner routing pending.
Intelligence
✔ ICP mapped, denylists pending.
Systems
✔ landing page live, pixel placement + booking logic unresolved.
Landing Page: futurumgroup.com/TechFieldDay (Swipe Pages).
Blockers: Denylists + calendar owner confirmation + pixel placement.
People: Springbot: Marc Pickren, Raul Varela | Futurum: Owen Lindsley, Stephen Foskett
Channel: Slack + Google Docs (immersion synthesis, booking rules).
SKU 3 – Visible Impact (GTM Spotlight Kit)
Creative & Art
✔ Immersion (Aug 27), ✔ messaging, ✔ product story video delivered.
Campaign Setup
✔ sequences uploaded, ✔ campaigns configured, pending approval.
Infrastructure
✔ domains/inboxes live, AE routing pending.
Intelligence
✔ ICP mapped, triggers not yet finalized.
Systems
✔ landing page live, pixel placement pending.
Landing Page: futurumgroup.com/VisibleImpact (Swipe Pages).
Blockers: Trigger approvals + AE calendar + pixel placement.
People: Springbot: Marc Pickren, Raul Varela | Futurum: Guy Currier, Lee Sellers
Channel: Slack (segmentation criteria, pixel confirmations).
SKU 4 – Custom Research (Base Package)
Creative & Art
✔ Immersion (Aug 28), ✔ messaging, ✔ research demo video delivered.
Campaign Setup
✔ sequences uploaded, ✔ campaigns configured, pending approval.
Infrastructure
✔ domains/inboxes live, contracts contact routing pending.
Intelligence
✔ ICP mapped, practice areas pending final approval.
Systems
✔ landing page live, pixel placement and calendar confirmation pending.
Landing Page: futurumgroup.com/CustomResearch (Swipe Pages).
Blockers: Practice area approval + calendar confirmation + pixel placement.
People: Springbot: Marc Pickren, Raul Varela | Futurum: Dave Eitler, Tiffani Bova, Dan O'Brien
Channel: Slack + Immersion Call (practice areas, contracts).
Custom Built AI Agent Summary
To maximize campaign performance, the following AI Agents have been deployed within N8N:
The Lookalike AI Agent
Analyzes historical Futurum clients and expands into net-new prospects with shared firmographic, technographic, and behavioral DNA.
The Land & Expand AI Agent
Surfaces larger companies with overlapping needs, enabling expansion beyond single contacts into broader account penetration.
The Reactivation AI Agent
Flags past event attendees and content engagers for enrichment and outreach.
The Segmentation AI Agent
Continuously enriches and re-segments datasets to ensure campaigns target the highest-fit prospects.
These AI-driven enrichment processes ensure Futurum's campaigns are always prospecting from the highest quality lists while driving both net-new acquisition and deeper penetration in existing accounts.
Cross-SKU Timeline
1
Aug 25–28
ECD immersions completed
2
Sept 1–15
Messaging, sequences, infra setup, landing pages completed
3
Sept 15–25
Video planning, ICP refinement, enrichment
4
Sept 25–30
Videos delivered, campaigns configured, pending approval
5
Oct 1–4
Awaiting client approvals (ICP, denylists, practice areas), pixel placement, calendar confirmations
6
Oct 6
Target system testing + campaign launch
Work Hours & Hard Costs
Estimated Monthly Work Hours
Total ~86 hrs/month across ICP, infra, messaging, campaign mgmt, video, optimization.
Hard Costs (Month 1 Setup, Per SKU, Doubled)
$4,000
Domains
$500 × 4 SKUs = $2,000 → adjusted
$2,000
Inboxes
$250 × 4 SKUs = $1,000 → adjusted
$3,200
Custom IPs
$400 × 4 SKUs = $1,600 → adjusted
$3,600
AWS Infra
$450 × 4 SKUs = $1,800 → adjusted
$3,600
Video Production
3 units total: $1,800 → adjusted
$16,400
Total Hard Costs
Adjusted Value (Including Hours)
Effective value of hard costs + hours delivered ≈ $32,000 equivalent in Month 1 alone.
This demonstrates significant value creation compared to contracted payments.
Key Risks / Blockers
1
Data/Intelligence
ICP approvals, denylists, practice area confirmations outstanding.
2
Systems
Pixels not placed; calendars not finalized.
3
Campaigns
Pending client approvals on configured sequences.
Gantt Overview (Simplified)
Personnel Involvement & Communication Summary
*Percentages are approximate based on frequency of mentions and participation across Slack, email, calls, and docs.
TechStrong:
Video not added. Calendar Integration In Progress
Video: Video - SKU 1: Techstrong / In Production
Lead List: (Insert ICP)
Sales Lead: Alan Shimel for Tech Strong: Alan Shimel <ashimel@techstronggroup.com> and Kim Parker <kparker@techstronggroup.com>
Tech Field Day
Video added. Calendar Integration In Progress: https://drive.google.com/file/d/1o_b0CDzQuzGo84qt_SjpaN9SPUeheI1a/view
Lead List: (Insert ICP)
Sales: Owen for Tech Field Day: Owen Lindsley <olindsley@futurumgroup.com>
Visible Impact
Video not added. Calendar Integration In Progress
Lead List: (Insert ICP)
Sales: Lee Sellers for Visible Impact: Lee Sellers <lsellers@futurumgroup.com>
Custom Research
Video not added. Calendar Integration In Progress
Lead List: (Insert ICP)
Sales: Dave Eitler for Custom Research: Dave Eitler <deitler@futurumgroup.com>
Outstanding Items:
TBD